Translating Gigabit broadband speeds to a great Quality of Experience within the home 

Market_trends

Translating Gigabit broadband speeds to a great Quality of Experience within the home 

Market_trends

Gigabit broadband speeds have become the norm. Once seen as a competitive differentiator, broadband services with speeds of 1Gbps or even higher are now offered by a majority of service providers across the world. According to a survey¹ earlier this year by Omdia, 60% of service providers surveyed offered 1Gbps+ speeds, compared to 45% in 2019.  

What is driving this surge? The consumer appetite for high-quality bandwidth is increasing as they indulge in hi-speed, low-latency applications and push towards creating connected homes of the future. Since the last two years, working from home, remote learning, video streaming, smart home devices have become common in an average household and the extensive use cloud gaming, AR/VR applications have pushed up monthly data usage beyond half a TB².

However, for telcos and service providers, simply providing high speeds is not enough. It is ultimately the Quality of Experience that helps a provider emerge as a market leader. Omdia clearly establishes the relationship between home QoE and broadband as they believe consumers associate in-home bottlenecks and issues with service providers’ networks and will churn for a better experience. Innovation with home solutions such as smart Wi-Fi is key to guarantee a reliable and satisfactory experience. 

At Airties we strive to do just that. We see home Wi-Fi as not just an enabler of basic connectivity and entertainment but as a facilitator of the ‘Digital Lifestyle’. Home Wi-Fi today supports diverse applications, smart home and mobile devices and enables new use cases such as smart healthcare, motion detection and much more. With the Airties Smart Wi-Fi Platform, telcos and broadband service providers can ensure that their high-speed offering translates into a wonderful experience within the home too. Here is a snapshot of our Smart Wi-Fi Platform in action and its extensive capacity to steer the best quality of experience for each home and drive actionable business insights for telcos and service providers to help create a business model that is truly future-proof. 

Airties platform in action

Our cloud-based platform not only manages the day-to-day experiences for subscribers but also proactively provides actionable insights for telcos and service providers to make better business decisions. Additionally, our cloud platform also supports the customer care function by providing clear visibility into individual homeowners Wi-Fi performance.  

¹ https://omdia.tech.informa.com/OM024143/How-gigabit-became-the-broadband-standard
² https://www.lightreading.com/cable-tech/average-data-consumption-eclipses-half-terabyte-per-month—openvault/d/d-id/775689