Hear from Nicolas Fortineau, CMO & EVP of Airties, what are the key Wi-Fi trends to watch this year and what they mean to broadband operators.

The expectations for the connected home have changed forever. This trend presents significant opportunities and challenges for broadband operators around the globe. A recent survey of more than 1,500 consumers commissioned by Airties, found:

1. Consumers strongly prefer their broadband operator take the lead in ensuring a quality home Wi-Fi experience. 80% said they would rather their broadband subscription include all of their home Wi-Fi gear — instead of purchasing anything through retail.
2. 58% said they would consider upgrading to a faster tier of Internet service – if their broadband operator offered a premium Wi-Fi system that guaranteed consistent Wi-Fi in every room.
3. Notably, 71% of consumers expect to continue working from home post-pandemic. 39% of respondents said they were reimbursed by their employer for new Wi-Fi gear they purchased, and 32% had their broadband subscription subsidized by their employer. This represents a significant new business opportunity for broadband operators.

At Airties, we’re fully committed to helping broadband operators live up to, and exceed, consumer expectations by providing them with the world’s best managed Wi-Fi solution.