Month: July 2023
The world has experienced an unprecedented shift towards digital connectivity, which accelerated during the “Covid-years”. As a result, home Wi-Fi networks have become the backbone of our daily lives, driving the need for a reliable, fast and smooth user experience. As consumer expectations continue to outpace supply, broadband operators must adapt their marketing strategies and can focus on Wi-Fi quality as a key competitive differentiator.
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Home Wi-Fi networks play a critical role in delivering a quality experience across all devices and applications to keep up with customers’ rising expectations and can also allow broadband service providers outstrip the speed/price spiral of death to differentiate their services.
The Shift in Marketing Focus
For years, broadband service providers focused their marketing messages on speed and price. While these factors were adequate for the early stages of broadband, today’s consumers often have the theoretical speeds they need (at least to their home gateway or router), but not the reliability nor the quality of service. To stand out in today’s competitive market, service providers must prioritize the end-to-end performance – right down to the device in their customers’ hands and highlight home Wi-Fi as a key element in their messaging.
Wi-Fi Needs a Management Platform for Real-Time QoE Monitoring
With today’s increasingly fast access technologies, where 200Mbps is frequently available and some operators can even offer 1Gbps, speed is no longer a shorthand for users’ quality of experience. For today’s internet users, speed is often basic table stakes; they want an experience that encompasses a range of metrics, including reliability, customer service, simplicity and Wi-Fi connection quality.
To ensure that their broadband service is delivered optimally, service providers need to invest in cloud-based management platforms that monitor these multiple factors to evaluate their subscribers’ QoE in real-time. These platforms help providers quickly identify and address any issues and can even proactively fix issues before they impact the user experience ensuring a consistently high-quality connection for their customers.
As the demand for high-quality home Wi-Fi networks continues to grow, service providers must focus on the overall quality of the service, and leverage robust, reliable Wi-Fi as a key differentiator. By investing in cloud-based management platforms and embracing smart Wi-Fi technologies, providers can deliver exceptional connected home experiences that keep customers coming back for more.
This article is authored by:
Juliet Bonnard,
Head of Marketing & Corporate Communications, Airties
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Press release | June 6, 2024
Telecentro has deployed Airties Smart Wi-Fi portfolio, including Airties Edge, Airties Cloud, companion App, and Wi-Fi 6 mesh extenders to support customers across Argentina.
PARIS – July 25, 2023 – Airties, a leading supplier of managed Wi-Fi solutions for service providers globally, today announced that Telecentro has deployed its portfolio of Smart Wi-Fi software and services to cable and fiber broadband subscribers across Argentina. Specific details about availability and pricing from Telecentro is available at https://telecentro.com.ar/wifi-mesh.
Telecentro currently offers one of the nation’s fastest internet services, along with TV, entertainment and telephony services to consumers and businesses. Telecentro has also now deployed Airties’ Smart Wi-Fi SaaS offering, which includes Airties Edge smart Wi-Fi software for gateways; Airties Cloud, a Wi-Fi management platform and a customized version of Airties’ companion app; as well as Wi-Fi 6 mesh extenders.
At Telecentro, we take immense pride in our track record of being the first to introduce dual-band Wi-Fi and Wi-Fi 6 in the country. Now, following our goal to provide the best experience, we continue investing in next-generation home Wi-Fi.
Juan Luna, CTIO of Telecentro
“At Telecentro, we take immense pride in our track record of being the first to introduce dual-band Wi-Fi and Wi-Fi 6 in the country. Now, following our goal to provide the best experience, we continue investing in next-generation home Wi-Fi,” said Juan Luna, CTIO of Telecentro. “After a thorough evaluation, we selected Airties as our strategic supplier because consumers today expect the best possible connectivity right down to the device. Great coverage and seamless Wi-Fi experience is key. Together, we look forward to bringing advanced Wi-Fi capabilities to our customers.”
As a market leader focused on continuous innovation, we are proud that Telecentro selected Airties’ portfolio of Smart Wi-Fi software and services to bring a new class of home Wi-Fi to Argentinians throughout their vast network.
Guillaume van Gaver, Co-CEO of Airties
“Telecentro is well-known for their pioneering spirit and being the first operator in South America to introduce gigabit Internet services to consumers,” said Guillaume van Gaver, Co-CEO of Airties. “As a market leader focused on continuous innovation, we are proud that Telecentro selected Airties’ portfolio of Smart Wi-Fi software and services to bring a new class of home Wi-Fi to Argentinians throughout their vast network.”
Airties’ unique hybrid cloud-edge architecture leverages both the embedded intelligence in customer premises equipment (CPE) and the cloud to maximize responsiveness and performance. Airties Edge, smart Wi-Fi software for Telecentro’s gateways/routers, intelligently directs consumers’ devices (laptops, tablets, smartphones, game consoles, IoT, smart home devices, etc.) to the best available Wi-Fi access point and frequency band based on real-time network conditions. The software, based on industry standard Wi-Fi EasyMeshTM, turns existing home gateways/modems into an intelligent Wi-Fi mesh access point, improving the quality and stability of connectivity within the home.
Airties Cloud monitors and orchestrates Wi-Fi across homes, optimizing Telecentro’s broadband gateways and mesh extenders in real-time to ensure a better quality of experience for consumers, while providing insights on connected devices. Airties app is a customizable companion app that allows consumers to visualize and intuitively manage their home connectivity, control who has access to the network via parental and guest controls and provides step-by-step guidance for customers to self-install Wi-Fi mesh extenders.
Airties has also been recognized with many prestigious industry awards for its innovative work serving broadband operators, including: “Best Home Wi-Fi Solution Award” from Broadband World Forum; “Best Wi-Fi Service Provider Solution” and “Best Home Wi-Fi Product” awards from Wi-Fi NOW; “Best-In Home Wi-Fi Network” award from Wireless Broadband Alliance; “Best Broadband Customer Experience” from Cable & Satellite International; and many others.
Additional information about Airties can be found at: www.airties.com. Additional information about Telecentro is available at: https://telecentro.com.ar/.
About Airties
Airties is a leading provider of managed Wi-Fi solutions to operators around the globe. The Smart Wi-Fi portfolio from Airties includes Airties Edge, smart Wi-Fi software for gateways; Airties Cloud, a cloud-based management platform and its companion app, Airties Vision; and Wi-Fi mesh extenders. Operators turn to Airties for the design, implementation, and ongoing optimization of their customers’ broadband experience. Airties’ customers include AT&T, Deutsche Telekom, Singtel, Sky, Telia, Telstra, Vodafone, and many others. More information is available at www.airties.com.
About Telecentro
Telecentro is a top leading Telecommunications Operator based in Argentina. Founded in 1990, it is an Argentinian capital company. Our vision is to offer the most innovative telecommunications service, the best Internet access and entertainment content at the best price to the most people possible. Telecentro has a Network that covers Buenos Aires and Greater Buenos Aires Area, with its own fiber infrastructure and reaching its B2C and B2B customers with HFC and FTTH access technologies. For more information, please visit telecentro.com.ar.
Press Contacts for Airties
- Jeremy Pemble, JLM Partners for Airties
- Tel: +1-206-930-7998
- Email: JLM_Airties_PR@jlmpartners.com
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Press release | June 27, 2024