Enterprise technology investment is rising according to McKinsey, and the Small and Medium Business (SMB) segment is the fastest-growing segment today with an 8% increase in a relatively flat market. Yet for many service providers, it remains an under-monetised opportunity, often served with consumer-grade home broadband connectivity that wasn’t designed for business needs.

Today’s SMB environment is complex with dozens of connected devices per site, critical applications like POS, security, VoIP, and cloud platforms and increasing expectations around uptime, performance, and security. Beyond Connectivity, Operators targeting the SMB segment must also navigate a growing set of business and regulatory responsibilities. These include compliance with legislation around guest Wi-Fi provision, ensuring employees can access the network securely and are protected against an expanding range of security exploits. Advanced security should be offered as an integrated part of the overall service proposition, not a standalone product.

For customer facing small businesses like coffee shops, operators can offer branded Wi-Fi portals, giving venues their own customised landing page experience for guests who come to work for example. This transforms connectivity into a revenue opportunity though paid-for Wi-Fi tiers, while reinforcing the coffee shops’ brand. Operators who address these needs holistically are better positioned to differentiate through brand trust and reliability turning security and compliance from a cost centre into a competitive advantage.

Yet most SMBs are still running on best-effort broadband which can result in unreliable performance, increased security risks, frustrated staff, and lost revenue, for both the business and the service provider.

The opportunity: move from connectivity provider to business enabler

The numbers are clear, SMBs are not just another segment, they are a growth engine for operators. this is an opportunity to:

• • Increase ARPU in a fast growing and underserved segment 

• • Reduce churn by delivering consistent, business-grade experiences

• • Create differentiated SMB offers beyond price and speed

• • Provide an advanced security offering ensuring business continuity, data breaches and high financial loss

But this requires a shift from selling connectivity to delivering a business proposition.

Airties Pro built for the SMB reality

We have looked at this market carefully and many analysts have confirmed there is a gap. Home broadband doesn’t fit all requirements of a small or medium-sized business, while enterprise solutions from some of the big vendors are simplify over dimensioned, and overpriced for what SMBs need.  

We have designed Airties Pro to provide exceptional experience for small and medium businesses and included a set of features beyond basic connectivity that enhance the overall experience.

It offers Wi-Fi Optimization, secure connectivity, channel management, steering, Business and operational insights, Wi-Fi monetization by offering a guest network combined with a fully customizable captive portal and an advanced cyber security offering backed by the best threat intelligence in the market as well as content filtering and network separation for guests and staff.

Businesses and operators also get access to deep insights in cloud dashboards and mobile applications. Our hardware-agnostic, Agentic AI platform enable operators to provide smooth, smart, secure connectivity to SMBs.

Unlock a new SMB revenue stream without expensive infrastructure investment

Many of our customers in North America and Europe are now launching Airties Pro, because they see a clear market opportunity: SMBs need more than residential broadband but often can’t justify the costs and complexity of enterprise-grade networking solutions. We have designed Airties Pro in a way that operators can leverage existing residential gateways and extenders already deployed in the market and remotely enable Airties Pro features through software upgrades. That means they can deliver smooth, smart and secure business connectivity with features designed for SMBs without significant CAPEX investment or operational complexity.

For SMBs it delivers enterprise-grade performance at a more accessible price point. For operators it creates a scalable new premium service revenue opportunity.